CLIENT: National Institute of Health and Scholastic

Working with a dedicated team within Scholastic National Partnerships, an agency division of Scholastic,.
I was tasked to create a seriously fun look and feel for the PATHWAYS program which taught kids about research science careers and apply to multiple channels in cluding short educational videos.

VIDEO

These short videos taught kids about different areas of biogenetic research and the related careers.

MICROSITE

Micro-site, videos, and classroom educational materials created for the National Institute of General Medical Sciences (NIGMS) program, PATHWAYS.

By creating engaging short videos and working with a dedicated team, I was the art director on this engaging project teaching kids about biomedical science.

Partnership: Scholastic and NIH

Role: Art Director and Visual Designer (UX/UI). Creative lead on all components (Video, motion, Interaction, storyboarding)

Team: I worked with: Creative Director, Editorial Director, Developers, Project Manager, Copywriter, Animators, and Illustrators

Objective: Build a content-rich, with multiple channels, interactive program that teachers love to use with their students. Create a fun digital learning tool about research science careers. I was the art director and designer for this project and I collaborated with a team including the creative director, project manager, and developer.